Set up goals you want to reach. Analyze the marketing strategy our competitors adopt. And make use of the insights from the user research to illustrate your buyer personas.
Put forth your market strategy by combining your SWOT analysis and the findings you’ve gained from competitor analysis and user analysis. Don’t forget to set up the key metrics to measure the performance and determine the budget for supporting the upcoming campaigns, such as EDM, referral plans. Last, motivate every team member to brainstorm ideas for the marketing plan.
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